the Catholic church , which used quite elaborate principles in its
counter reformation campaign, Joseph Goebbels, the Nazi Minister
of Propaganda, was the first to form principles of contemporary
propaganda. The principles, used at first only for the purposes
of war and politics, are now involved in total mass communication.
In this present moment one cannot tell the difference between means
of propaganda, advertising, entertainment, or education. All of
these mass communication activities actually deal with selling of
some sort of ideology. The methods employed are the same - manipulating
with great variety of the feelings of the target audience. The world
has become a ground for a huge communication network where there
is no difference between selling soap, ideology, good feelings or
politicians. The only activity that resists this is contemporary
art. Art still has its throne as a sublime thing, having a rather
low communication profile. It is not that art ever had to compete
with the other communication disciplines, but the situation on the
global market is such that now it has to. If you are not good enough
(or entertaining enough) you will not be bought. Contemporary art
has become boring.
brother is not watching anymore. He is singing and dancing."
"Lullaby" - Chuck Palahniuk
In this work
(quite arbitrary and freely) are used quotations, audio and visual
material from: Bill Bernbach, Microsoft corp., Adolph Hitler, David
Ogilvy, American Film Association, Marilyn Manson, World Information.org,
Marlene Dietrich, Bob Fosse and of course Joseph Goebbels.